Essentiality of Tracking KPIs For Promotional SMS

 Tracking key performance indicators (KPIs) for promotional bulk SMS campaigns is important because it allows you to measure the effectiveness of your campaigns and make data-driven decisions about how to improve them. 

By tracking relevant KPIs, you can identify which messages are most successful at driving engagement and conversions, and use that information to inform future campaigns. 

Some examples of KPIs you might track for promotional SMS campaigns include open rate, click-through rate, conversion rate, and customer lifetime value. By regularly reviewing these metrics, you can ensure that your campaigns are meeting your business goals and delivering a good return on investment.